Company Overview

LegalMatch History

LegalMatch was established in 1999 as a free, Web-based exchange to help individuals and small businesses make educated decisions when choosing a lawyer. Despite the Internet's vast resources, there were no services in the legal profession that enabled consumers to review the experience, the availability, and the fee structure of a lawyer before deciding whom to contact.

Today, LegalMatch is the industry leader in attorney/client matching services and is the best way to find the right lawyer. Powered by leaders in engineering, law, membership services, marketing and administration, LegalMatch operates in all 50 States, and has developed a comprehensive team of specialists that serve both consumers and the legal profession. The company is based in South San Francisco, California with a membership office in Austin, Texas.

LegalMatch Timeline


LegalMatch celebrates its twenty year anniversary of helping people find the right Lawyer with more than 5.5 million cases posted by November. Over 100 new attorney Success Stories were added to highlight LegalMatch member success and tips for new attorneys joining the platform.


The LegalMatch Law Library grows to more than 9,000 articles. LegalMatch releases its mobile app for attorneys on iOS and Android to help facilitate real time communication between consumers and attorneys. Matt Griffith is promoted to CEO.


LegalMatch makes significant investment into its customer service divisions with the establishment of the Key Account Management Department. The Key Account Managers are a dedicated resource for attorney members whose goal is to provide marketing and best practice support services.


LegalMatch surpasses over 4 million cases posted to its platform.


LegalMatch expands its development team with the opening of a new office in Cebu, Philippines. LegalMatch Philippines is composed of Front-end and Back-end Developers, QA Engineers, Business Analysts, Project Managers, SEO Specialists, and Content Writers.


Visits to grow to 1 million per month.


More than 3,000,000 cases posted to LegalMatch by June 2014. The Law Library grew to 7,000 articles and generated more than 25,000,000 page views.


LegalMatch revises its member attorney interface for improved usability, introducing several new features to facilitate client communication. The membership recruitment team expands with a new office opening in Reno, Nevada.


The LegalMatch attorney system receives a revised interface and expanded feature set; it is now fully functional on all mobile devices with full browsers. Q1 sees record site traffic with more than 1.6 million unique visitors posting 90 thousand plus cases to the LegalMatch system. The LegalMatch Law Library sees its 4,700th article published in March.


LegalMatch gets a new look for 2011 with an extensive visual redesign. In March, the 2,000,000th case is presented to the LegalMatch system.


LegalMatch begins expanding informational legal content with category specific sub-domains: Family Lawyers at, Criminal Defense Attorneys at and Personal Injury and Accident Lawyers at


1,500,000 cases presented to the LegalMatch system; LegalMatch celebrates its 10th anniversary.


LegalMatch launches a Spanish intake system for cases. The Ethics Committee of the Colorado Bar Association issues favorable opinion regarding Internet-Based Lawyer Marketing. The 4,000th legal article is posted to the LegalMatch Law Library.


An industry milestone is reached: 1,000,000 cases presented to the LegalMatch system; main offices move to new class A space off Market Street in San Francisco.


FTC releases unanimous favorable opinion regarding Online Legal Matching and Texas Bar issues same opinion a month later; LegalMatch Austin office opens; Oprah Magazine features LegalMatch in article.


Laurie Ziffrin is hired as new CEO; Five-year anniversary of company celebrated; Rhode Island Supreme Court issues favorable opinion regarding Online Legal Matching; Financial Services Group formed; NACDL partnership announced; Law Library released with Google Mini as search tool; LegalCenter unveiled.


The North Carolina State Bar issues favorable opinion regarding Online Legal Matching; New targeting engine unveiled; Increase in recorded number of consumer cases continues - up 61%; Caseload at all-time high.


Utah State Bar announces partnership with LegalMatch; LegalMatch Los Angeles office opens; MSN partnership finalized.


LegalMatch becomes top legal keyword sponsor for GOOGLE; Affiliate program unveiled: Commission Junction immediately collaborates with company; Caseload increase 20-fold in twelve months; Internal growth requires headquarters move to 22,000 sq. ft offices in SOMA district of San Francisco at a time when most DOT COM businesses fail; Priority Service launched.


South Carolina Bar issues favorable opinion regarding new Online Legal Matching industry; Web site traffic increases 300%; Business partnerships with AOL, RentLaw and Abacus announced.


Exhibited at first legal tradeshow; Patent application filed; Beta service launched; goes LIVE.


Online Legal Matching (OLM) concept developed by LegalMatch founding lawyers, with the goal to provide a Web-based exchange to help individuals and small businesses make educated decisions when choosing a lawyer.